As part of its On The Road missions, M for Montreal, in partnership with Québec Créatif (SODEC), will be in Hamburg from September 17 to 20 to participate in the Reeperbahn Festival. The two organizations are proud to showcase Quebec’s vibrant music scene to a European audience and will present four talented Quebec artists during an official showcase on September 18.
Additionally, on September 19, M for Montreal and Québec Créatif (SODEC) are proud to support two more Quebec artists who will perform during the Made in Canada showcases, as part of the Canada House program presented by the Canadian Independent Music Association (CIMA).
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M FOR MONTREAL – OFFICIAL SHOWCASES
On September 18, M for Montreal, in partnership with Quebec créatif (SODEC), will present four showcases featuring talented Quebec artists: Magi Merlin, Pierre Kwenders, Patche, and Annie-Claude Deschênes. The showcases will take place at the UWE Club (Spielbudenplatz 21, 20359 Hamburg, Germany) and will begin at 6 p.m.
FULL LINEUP – PROGRAMMING :
MAGI MERLIN
6 PM, UWE
Magi Merlin is a Montreal-based singer-songwriter who stands out with her unique style, blending R&B, hip-hop, and electronic music. With a deep voice and direct phrasing, she has made a name for herself on the music scene. Her debut album, “Magi Merlin is not a pop star,” was critically acclaimed and earned her a JUNO Awards nomination.
PIERRE KWENDERS
7 PM, UWE
Born in Congo, Montreal artist Pierre Kwenders is known for his unique blend of R&B, electro, hip-hop, and African music. He has gained international acclaim by singing in multiple languages, including French, English, Lingala, and Tshiluba. His album “José Louis and the Paradox of Love” was awarded the prestigious Polaris Music Prize in 2022. Kwenders is also a key member of the Montreal DJ collective Moonshine.
PATCHE
8 PM, UWE
Patche is an instrumental band known for blending krautrock, techno, and experimental rock. Their music, which is born from improvisations, is then reassembled into complex, psychedelic tracks. With their use of modular synthesizers and diverse instruments, they create a cosmic sonic experience. Their second album, “Document,” showcases a more cohesive and gripping version of their distinctive sound.
ANNIE-CLAUDE DESCHÊNES
9 PM, UWE
A leading force in Montreal’s music scene, Annie-Claude Deschênes has previously made a name for herself with the bands Duchess Says and PyPy. Now, with her new solo project, she’s trading her signature aggressive style for a more introspective and vulnerable sound. Her debut album, “Les manières de table,” delves into minimal pop and electronic music. The record stands out as being both danceable and melodic, with an underlying dystopian atmosphere.
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CIMA: “CANADA HOUSE” SHOWCASES
MORE QUÉBÉCOIS ARTISTS TO DISCOVER AT REEPERBAHN
Finally, on September 19, M for Montreal and Québec Créatif (SODEC) are proud to support two more talented Québécois artists who will also be performing at the Reeperbahn Festival as part of the Made in Canada showcases, presented by the Canadian Independent Music Association (CIMA).
Come and discover the rich harmonies of the trio Bye Parula, as well as the alternative indie-pop flair of Chiara Savasta, performing on the UWE stage at 4 p.m. and 8 p.m., respectively.
BYE PARULA
4 PM, UWE
Bye Parula is the kind of trio that seems to have emerged from an old VCR, somewhere between a dusty reel of ’70s cinema and a modern indie pop dream. Formed in Montréal in 2020, the band brings together three distinct personalities united by a shared vision: Sergio d’Isanto (drums, vocals), Sebastián Riquelme (guitar, vocals), and Loïc Calatayud (vocals, bass) come together to fuse their influences into a sound that’s as delicate as it is captivating.
CHIARA SAVASTA
8 PM, UWE
Chiara Savasta is a singer-songwriter from Montreal. Born in the suburbs of the city, onto a generation burdened by anxiety and desillusion, Chiara would sit in her room and romanticize her life through songwriting. This way of escaping her teenage life became the foundation of her first project Summerhood. Released in 2022, Summerhood is Chiara’s own take on the coming-of-age experience, as she herself stumbles into adulthood.
WITH THE SUPPORT OF OUR GOVERNMENT PARTNERS
We would like to thank Factor, Sodec, and Musicaction for their contributions to making this event happen.
ABOUT REEPERBAHN FESTIVAL
The Reeperbahn Festival is Europe’s largest club festival and a key international platform for pop culture and the music industry. Since 2006, it has transformed Hamburg’s Reeperbahn district into a central hub for the global music scene.
Over four days, the festival features around 1,000 concerts, conferences, and networking events, attracting 50,000 visitors, including 5,000 industry professionals from 50 countries. By promoting diversity, gender equality, and sustainability, it supports emerging talent while facilitating exchanges among music industry stakeholders.
M FOR MONTREAL ON THE ROAD
A MISSION FOCUSED ON EXPORT
Through our On The Road missions, we program showcases at major events in North America and Europe to maximize the visibility and development prospects for local talent. The Rose Festival is one of the essential stops on this mission: it’s a strategic hub in the heart of Europe, in Toulouse, in the south of France, where artists can forge key relationships and give their careers new momentum.
M for Montreal works year-round to propel Quebec and Canadian artists and professionals onto the international stage. Thanks to a targeted and agile approach, we adapt to the needs of the market and the artists we support, offering them concrete export opportunities. Designed to “seal the deals,” we create the essential conditions for local music to cross borders and find its audience.
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ABOUT M POUR MONTRÉAL
20 YEARS OF MUSICAL CONNECTIONS AND SEALED DEALS
Since 2005, M for Montreal has been a vital catalyst for emerging artists, helping them launch national and international careers. This year, we’re proudly celebrating our 20th edition with a special and memorable program. Over four days, more than 500 local and international music industry professionals will gather to discover showcases, attend inspiring conferences, and participate in strategic networking. Join us as we celebrate two decades of spotlighting the music scene and solidifying Montreal’s reputation as a global music industry hub.
TEAM ON-SITE
LORI ETHIER
International Strategic Alliances Manager – International Development
LET’S CONNECT!
