NEW ERA. SAME MISSION.
To mark its 20th anniversary, M for Montreal is taking a new direction by modernizing the image of its main brand and its various components.
Presented by Billboard Canada, M for Montreal is updating its visual identity to make it more current and aligned with what the organization represents today. This refresh includes new logos and an updated color palette, and was led by the agency Studio Tangible. M for Montreal is making a change that respects its past while embracing a more modern aesthetic that looks squarely toward the future.
DISCOVER THE NEW WEBSITE
THE MARATHON FESTIVAL BECOMES ⮕ THE M FOR MONTREAL FESTIVAL
To bring greater clarity and unite everyone under one roof, M’s various entities are now coming together under a single banner. A way to better understand the M for Montreal universe — and give it even more strength!
As part of this move, the Marathon Festival is officially changing its name to the M for Montreal Festival — a natural evolution that strengthens its bond with the wider M family.
(Visuals for reference – Artists from the 2024 edition of M for Montréal)
THE PRO SEGMENT BECOME ⮕ PRO DIVISION
The PRO segment becomes the PRO Division. More than just a name change, it’s a complete overhaul of its visual identity. New name, new logo: a refreshed and more impactful image that reflects the vibrant energy of M for Montreal’s professional network.
To accompany this evolution, a brand new PRO Space has been launched on the website — a clear and practical hub bringing together all the essential information about the PRO Division.
SECURE YOUR PASS NOW!
20 YEARS OF M FOR MONTREAL: A NEW CHAPTER, TRUE TO ITS ROOTS
M for Montreal has always had a unique knack for spotting talent before they become household names. Since its inception, the festival has been a true launchpad for a generation of artists who will shape the music scenes of tomorrow, both locally and internationally.
The festival is known for having helped in the professional development of artists with major careers such as Grimes, Mac DeMarco, Patrick Watson, Men I Trust, Half Moon Run, Tops, SUUNS, Of Monsters & Men, Charlotte Cardin, and Homeshake… in addition to featuring performances by other artists such as BadBadNotGood, Thundercat, Death Grips, ODESZA, Martha Wainwright, The Stills, and Nils Frahm… The list is long, and new names are added with each edition.
M FOR MONTREAL RETURNS FROM 19 TO 22 NOVEMBER 2025!
Under its brand-new colours, M for Montreal is proud to return from 18 to 22 November with a full programme of professional activities: conferences, workshops, artist showcases, B2B meetings, networking cocktails, and dinners.
And of course, at the heart of it all: the M for Montreal Festival — a must-attend event for Montreal’s music-loving public, industry professionals, and curious minds eager to discover eclectic talent from across Canada and around the world!
M FOR MONTREAL:
20 YEARS OF MUSICAL CONNECTIONS AND DEFINING MOMENTS
M for Montreal has been a key catalyst for emerging artists, propelling them toward national and international careers. This year, we proudly celebrate our 20th edition with a special programme that will go down in history.
Over four days, more than 500 local and international music industry professionals will gather to discover artist showcases, attend inspiring conferences, and take part in strategic networking activities. Together, let’s celebrate 20 years of elevating the music scene and Montréal’s role as a global hub for the music industry.
TICKETING
IMAGE PARTNER
Thank you to Studio Tangible for leading the brand refresh for M for Montreal and its various components.
