About Us

What is M for Montreal

M for Montreal is an essential catalyst for the Quebec and Canadian music industry, both for emerging artists and artists with a career outside Quebec. The event features a series of conferences that bring together local and international music industry professionals. It offers a rich musical program of more than one hundred artists at its annual gathering in November, in Montreal.



In 2006, Sébastien Nasra (Avalanche Productions) set up M for Montreal thanks to the support of Martin Elbourne (Glastonbury, The Great Escape, WOMAD). Their goal: to help Quebec artists launch their careers internationally. Today, having become a must in the Montreal landscape, M for Montreal has been able to welcome and make discover through the years Mac Demarco, Grimes, Men I Trust, Charlotte Cardin, Jazz Cartier, The Dears, The Stills, Fucked Up, SUUNS, Half Moon Run and Patrick Watson in particular.

M for Mission

Through an annual and international circuit of events and meetings, M for Montreal is a catalyser of real business opportunities between artists and industry professionals. It contributes to the promotion and export of the selected artists, as well as positioning Montreal as an essential city on the music scene.


1, Promote underground culture in professional networks 2. Offer a first international springboard to local artists 3. Create a place for sharing knowledge between participants 4. Promote contact between local and foreign industries.

3 reasons to participate in M


M for Montreal is one of the most attended major professional events for the music industry in Canada, with more than 500 delegates from 20 countries attending each year.


The showcases of the Official Selection of M for Montreal offer a golden opportunity to discover all that is freshest in music in Quebec and in the rest of Canada in order to discover the stars of tomorrow before anyone else.


Discover Montreal's nightlife and culture in emblematic places of the city such as Club Soda, Esco or even the sulphurous Café Cleopatra.


M's mission for Montreal goes beyond its November conference event. It is spread over the year with a marked and renewed presence in notorious industry events, all over the world.